Turin is an elegant Italian city near the Alps, watered by the Po river. It was the first capital of united Italy in 1861. It gave birth to FIAT in 1899, becoming a city of industry and innovation. It's home to many cultural institutions, including a prestigious technical university, the Politecnico di Torino, the Egyptian Museum, second in the world after the one in Cairo, the Italian National Museum of Cinema, the International Book Fair.

Olivetti created the first commercial desktop computer, the Programma 101, in Ivrea, near Turin, in 1964. Arduino, the open-source microcontroller, was invented in Ivrea as well, in 2005.

Martini, Espresso coffee, Gianduja chocolate were born in Turin, which is still a producer and a promoter of quality food: worldwide appreciated brands like Eataly, chain of "slow-food" restaurants, and Grom ice creams started their business in Turin, in the last decade. Turin also invests in sports: it was winter Olympic host city in 2006, and it's European Capital of Sport in 2015.